Performance marketing measured in sales, not impressions
Every agency promises ROAS. Ask them a simpler question: did the bank account grow? We run Google and Meta advertising for brands from our Mumbai practice, and we report in the only numbers a founder needs — what we spent, what it sold, what a customer cost.
What you get
For brands that outgrew their first agency
Most of our marketing clients arrive from an agency that sent beautiful reports about reach and engagement while sales stayed flat. The difference in our practice is accountability to revenue — the same discipline we apply running marketplaces and operations for the same brands. Marketing is one department of a business, and we run it like one.
Start with the Scan.
One fixed-fee pass across the whole business — ₹75,000 + GST introductory, list ₹1,00,000 — with the findings ranked by what each one is worth. The fee credits in full against the two-month Deep Audit if you go deeper. Or tell the chat agent what's stuck; it reaches Ronnie directly.
See engagements & pricing →Common questions
How do you measure performance marketing?
On contribution, which means what changed because of the spend. Platform-reported returns count customers who were coming anyway, which is why a dashboard can show a healthy multiple while the bank balance does not move.
What budget do we need to start?
Enough to gather signal rather than a fixed minimum. Below a certain spend the data is too noisy to learn from, and we would rather tell you that than take a retainer to run a budget that cannot teach us anything.
Do you work on Google and Meta both?
Yes, and increasingly on marketplace advertising too, because in India a great deal of demand converts on Amazon or Flipkart rather than on a brand's own store.
How soon do results show?
Two to four weeks for paid media, because the feedback loop is short. Anything faster than that is usually a reporting artefact rather than a real change.
In more detail
What a performance marketing agency in Mumbai should be judged on
Not impressions, not clicks, not the return the platform reports. Contribution after cost of goods, shipping and returns is the only number that tells you whether the advertising made you money. It is harder to produce and less flattering to report, which is exactly why it is worth asking for.
Where paid media stops being the problem
Spend often gets blamed for a leak somewhere else: a checkout losing customers, a return rate nobody priced, or products whose landed cost never left room for advertising. Improving the ads cannot fix any of those, which is why we look across the business before recommending more budget.