A dead profile is worse than no profile
Someone checks your Instagram before they buy. If the last post is from March, that is not neutral — it reads as a business in trouble. Most brands end up there the same way: an ambitious calendar, three good months, then whoever was doing it got busy. The fix is a scope small enough to survive a bad quarter.
Who this is for
The account exists. It has not been fed in months.
- Posting in bursts, then nothing for weeks
- No format that can be repeated without starting over
- Content that takes a day to make and gets one use
- No idea whether any of it is doing anything
Somebody posts. Nothing much happens.
- A calendar delivered, but no growth in your city
- Reach reported, sales never mentioned
- Creative that does not survive being used as an ad
- A Mumbai rate for work that could be done anywhere
What we run
How it starts
Not with a retainer. With a Scan — two weeks, ₹75,000 — across every area where money leaks, not just this channel. You get a ranked list of what it is costing you and what each fix is worth. If it will not pay for itself, you hear that inside the first two weeks.
Then you either act on the list yourself, or we run the parts you want run. No lock-in either way. See exactly what you get and what it costs →
Related: Digital marketing, bought as one · Performance marketing · What everything costs
Common questions
What does a social media marketing agency cost per month?
In Mumbai, most quote between 20,000 and 60,000 rupees a month for management, and considerably more once creative production is included. Ours is priced against what you actually want covered — how many platforms, whether content is being made or only posted, and whether paid promotion sits on top. Search and content, which is the closest thing with a fixed rate, starts at 14,999 rupees a month. Everything is plus GST on a three-month minimum, and ad spend stays on your own account at actuals.
Do you make the content or just post it?
Either, and the difference is most of the cost. Posting a calendar somebody else produces is cheap. Producing the content — the shooting, editing, variations and hooks — is where the work and the money are. Be clear which you are buying when you compare quotes, because two agencies quoting very different numbers are usually not quoting for the same thing.
How many posts a month should we be doing?
Fewer than most agencies sell you and more than most brands manage. Consistency beats volume: a smaller number posted reliably, in formats the platform is currently favouring, will outperform a large calendar nobody can sustain past month two. We would rather agree a number you can live with than one that looks impressive in a proposal.
Does social media actually sell, or is it just brand?
Both, and it is worth being honest about the split. Organic social rarely produces a direct, attributable sale in the way a search ad does — what it does is make everything else cheaper, because people who already recognise you convert better. If you need sales this quarter, paid media and search do that faster. If you want to stop paying full price for every customer, social is what builds that.
We are a small business. Is this worth it for us?
Sometimes not, and we will say so. If you have no product-market fit yet, or nothing to say, social will only make that visible faster. Where it works for small brands is when there is a genuine reason to follow you and someone available to be in the content. If neither is true, your money is better spent on search and on a store that converts.
Which platforms should we be on?
Almost certainly fewer than you are on now. Instagram carries most Indian consumer brands, WhatsApp does more selling than either of us would like to admit, and the rest depends entirely on category. Being present and dormant on five platforms is worse than being good on two, because a dead profile is a trust problem rather than a neutral one.
In more detail
What a social media marketing agency in Mumbai should actually be judged on
Not follower count, and not reach. Followers can be bought and reach is whatever the platform decided to give you that week. The useful questions are narrower: is the audience growing in the city and category you sell to, is content being produced at a rate you could not sustain internally, and does the brand get cheaper to advertise over time because more people recognise it. That last one is the real return on organic social, and it takes months rather than weeks to show up.
Why Mumbai social costs more, and what you are paying for
Mumbai, Delhi NCR and Bengaluru run twenty to thirty-five percent above other Indian cities for identical scope — talent costs more, client density is higher, and so is the cost of reaching the same person with paid. That premium is real but it is not automatically worth paying. What justifies it is production capability and speed, not an office address. If an agency is charging a Mumbai rate to schedule posts, you are paying a premium for a service that has no premium version.
Social media marketing for small businesses, honestly framed
Most small brands do not need an agency to post for them. They need a reason to be followed, a format they can repeat, and someone to stop them starting again from scratch every six weeks. That is a much smaller engagement than most agencies want to sell, and it is often the right one. We would rather run a narrow scope that survives the year than a wide one that gets cancelled in month four, because the second one costs you the setup twice.
Find out where the money is going first.
Before you spend more on this channel, spend two weeks finding out which parts of it work.