Your books, current and clean, without a finance team
The department no founder dreams of building — accounts, filings, payroll — is the one that bites hardest when it slips. We run it through managed partners, overseen by us, invisible to you until you want to look.
What you get
Virtual CFO, when you need the judgement too
Beyond keeping the books, we can sit in as your part-time CFO — cash-flow planning, pricing and margin sense-checks, and the numbers a board or investor expects — the financial judgement of a senior hire, at a fraction of one, and only as much as you need.
Who this is for
Founder-led brands doing real revenue who are still running finance off spreadsheets and goodwill, and want it handled properly without hiring a full finance team.
Start with the Scan.
One fixed-fee pass across the whole business — ₹75,000 + GST introductory, list ₹1,00,000 — with the findings ranked by what each one is worth. The fee credits in full against the two-month Deep Audit if you go deeper. Or tell the chat agent what's stuck; it reaches Ronnie directly.
See engagements & pricing →Common questions
What does a virtual CFO do that an accountant does not?
An accountant records what happened. A virtual CFO tells you what it means: which products make money, where cash is trapped, whether you can afford the next hire, and what the numbers say about the decision in front of you.
Do you handle GST filings and payroll?
Yes, alongside bookkeeping, statutory filings and a monthly management picture. The compliance work is the floor, not the service.
How current will our books be?
Continuously, rather than reconstructed at year end. The value of the number is in acting on it while it is still true.
Is this suitable for a small brand?
It is often most valuable there, because a small brand feels a cash mistake immediately and rarely has anyone in-house whose job it is to see it coming.
In more detail
Virtual CFO and outsourced accounting for Indian brands
This covers bookkeeping, GST and statutory filings, payroll, receivables and payables, cash-flow visibility, and a monthly picture you can read in five minutes. The point is not tidy books; it is knowing which parts of the business make money and which are quietly funded by the rest.
Cash is where most growing brands get caught
Profitable businesses run out of money regularly. Stock sits, receivables stretch, duty gets paid months before the goods sell. Cash trapped in the working-capital cycle is invisible in a profit and loss statement, which is why it is the first thing we go looking for.