AlphamotionALPHAMOTION · MUMBAI
BRAND LAUNCH

Establish a brand in India, from the ground up

Before a brand sells it needs a position worth holding, a name and look that carry it, the paperwork that lets it trade, and a plan for where it sells first. Brand Launch puts that groundwork in place as one piece of work, with one partner accountable for all of it.

What Brand Launch covers

✓
Positioning & researchWho the brand is for, what sets it apart, and where it can win against the brands it will sit beside.
✓
Brand & business strategyPricing and margin, the order of channels, and the numbers the launch has to reach to be worth it.
✓
Brand identity & designLogo, colour palette, typography and brand guidelines.
✓
Packaging & labelsPack design and the label declarations your category requires.
✓
Entity & GST setupThe company, GST registration and the paperwork that lets you raise an invoice.
✓
Compliance & licencesCategory licences such as FSSAI, CDSCO or BIS where your product needs them, run by licensed specialists. Compliance
✓
Launch roadmapWhat happens in what order (store, marketplaces, first campaigns) and the decisions you will need to make along the way.

Then, if you want it run

Once the brand is established we can build the store and run the day-to-day through Full Business Management, or hand you the plan to run yourself. Ecommerce · Websites

Who this is for

Founders with a product ready or close to ready, and international brands launching a new brand in India. If you are already trading and growth has stalled, the Audit & Action Plan is the better place to start.

What it costs

Brand Launch is quoted to the work, because the groundwork depends on your category and how much is already in place. Government and authority fees are paid at actuals on your own account.

Tell us what you are launching.

Where you are starting from, the category, and when you want to sell. We will come back with what the launch involves.

Talk to us about a launch →
Guides: Fashion Beauty & FMCG Jewellery Watches Sell in India

Common questions

What does a brand launch include?

Positioning and research, brand and business strategy, brand identity, packaging and labels, entity and GST setup, category compliance and licences, and a launch roadmap, delivered as one piece of work.

How long does it take?

It depends on the category and how much already exists. At the start we set out the order of work and what each step depends on.

Do you build the website and marketplace accounts too?

Yes, as a next step. The store and marketplace setup are quoted separately, so you only pay for what you need.

What does it cost?

Brand Launch is quoted to the work for your category and starting point. Government and authority fees are separate, paid at actuals on your own account.

Is this for brands that are already selling?

Brand Launch is for brands before they sell. If you already trade and growth has stalled, start with the Audit & Action Plan.