Offline retail and distributors.
Retail distribution services in India: distributor empanelment, retail onboarding, beat planning and secondary sales. We prepare and pitch your listing to modern-trade chains; each chain decides.
Where retail channels sit, city by city.
An illustration of where retail channels sit in Indian cities, not a map of our coverage.
Offline retail and distribution services.
From distributor empanelment to in-store merchandising and secondary sales — run as one operation alongside your digital channels. Quick commerce (Blinkit, Zepto, Swiggy Instamart) is not offered. International brands looking for a distributor in India should start with Sell in India.
Distributors and resellers
Distributor empanelment for your brand, quoted to the work. Alphamotion can also act as your Merchant of Record, on a service fee or retainer plus commission, never commission only. Where Alphamotion acts as your Merchant of Record, the commercial terms are set out in a written agreement.
- Distributor empanelment
- Merchant of Record option
Go-to-market for retail launches
Launch sequencing, distribution architecture, listing fees and planograms — sized to your category and SKU complexity.
- Launch sequencing & roadmap
- Planogram & merchandising
- Listing fee negotiation
Onboarding & enablement
We prepare and pitch your listing to modern-trade chains; each chain decides.
- Modern-trade listings
- Sell-through tracking
Coverage & secondary sales
Beat planning, distributor stockist management and secondary sales reporting — feeding back into your demand plan and inventory.
- Beat & route planning
- Distributor stockist ops
- Secondary sales
- Demand-plan feedback
Take your brand from screen to shelf.
A retail-readiness review → distributor empanelment.
Modern trade distribution for new brands in India
For a new brand, modern trade starts with launch sequencing, distribution architecture, listing fees and planograms, sized to your category and SKU complexity, and with onboarding and enablement for your listing. We prepare and pitch your listing to modern-trade chains; each chain decides.