Sell in India, with one throat to choke
India rewards brands that arrive properly and punishes brands that arrive casually. The difference is rarely the product — it's whether you deal with one partner instead of five vendors. That is the service.
Or call +91 98332 15038
What you get
Sourcing from India, too
Many international businesses looking at India want to make or buy here, not sell here. If that is where you are starting, we arrange factory verification on the ground, negotiate as your representative and manage supplier relationships. More on sourcing →
Planning to sell in India?
Tell us what you are bringing in and where you are starting from, and we will say plainly what the first steps are. Or tell the chat agent what's stuck; it reaches Ronnie directly.
Talk to us about selling in India →Or call +91 98332 15038
How it works with us
Terms
- Monthly services have no minimum term.
- You own every asset and every account we create. In a Merchant-of-Record engagement the selling accounts are Alphamotion's, and the terms are set out in the written agreement.
- You can revoke us instantly, any time, without breaking your account — because, in a service engagement, the accounts always stay in your name and ownership.
- Ad spend, cloud, WhatsApp messaging and third-party tools are billed to your own accounts at actuals, never marked up.
- Veterans in the industry work on all our projects, with on-demand teams keeping costs low.
How it is priced
- Quoted to the work.
- Where a price is fixed, it is printed. Everything else is priced to the job: tell us what you need and we come back with a real number, not a range.
- Scope is agreed in writing before work starts.
Common questions
What does selling in India actually involve?
An entity or a route to market, the registrations your category demands, an import path and a distribution plan across online and offline. The sequence matters: get it wrong and you wait months for an approval you could have started earlier.
Do we need an Indian entity to sell here?
Not always. Depending on category and ambition you can go through an importer of record or a distributor. An entity gives you control and costs more; the right answer depends on how committed you are to the market.
How long does it take to start selling in India?
The timeline is agreed in writing with the scope, before work starts. It is driven mostly by registrations rather than by commercial work. Categories needing CDSCO, FSSAI or BIS sit at the longer end.
What is the most common mistake?
Treating India as one market. Price sensitivity, channel mix and buying behaviour differ enormously between metros and smaller cities, and a plan built only for Mumbai and Delhi usually stalls.
In more detail
Selling in India, without the deck
Planning to sell in India should end in a working channel, not a strategy document. That means the registrations done, an import route that clears customs, listings live where your buyer actually shops, distribution for offline if the category needs it, and a monthly picture of what the market is returning.
Why manufacturing and sourcing is often the real starting point
Many international businesses looking at India are not trying to sell here at all: they want to make or buy here. That is a different project, with factory verification, quality control and export logistics at its centre. It is worth being clear which one you are doing before anyone builds a plan.