You are not paying for the difficult work
Look at what any operational or back-office role actually spends its week on and most of it is volume: the same report, the same reconciliation, the same fifteen questions, data moved between systems that will not talk to each other. It is the most expensive way to buy the least valuable work, and it is the part that never shows up in the budget as a separate line.
Who this is for
It runs, and it costs more every year.
- A team busy with work nobody would choose to do
- Reports rebuilt by hand every week
- Software you pay for and half use
- Costs rising faster than revenue
The work is real. The headcount may not need to be.
- A role you are about to open because the volume grew
- No idea what that role truly costs, fully loaded
- Work that is mostly repetitive and rule-shaped
- A hire that will take three months to become useful
What we run
Operational intelligence, start to finish.
AI runs the repeatable work; people are kept for the work that needs judgement. Five places it earns its keep.
Workflows that keep running while you sleep.
Repetitive operations become automated agents — handling intake, triage, follow-ups and reporting, so the routine is never waiting on a person.
Find the leak before it floods the floor.
A review across ads, website, marketplaces and processes — surfacing where margin and time quietly disappear, ranked by what fixing each is worth.
Veterans on every project.
Veterans in the industry lead every project, with on-demand teams brought in for the work at hand to keep costs low, running alongside the AI layer — scoped and quoted separately.
Compliance built for global scale.
Registrations, licences and renewals tracked and filed through our compliance partners, so the back office is never what's stuck.
Psychographic, not demographic.
Brand and creative built around how your customers think and buy, not just who they are on paper.
A virtual workforce, orchestrated by an AI layer.
Specialist roles take the repeatable work; veterans in the industry lead every project and step in for judgement. Hover a role to see what it does. Illustrative — this shows how a typical engagement is organised, not a list of named individuals. Human verification of automated output is available as an add-on.
From inertia to industry standard.
The Alphamotion sequence — eight frames mapping the journey from operational drag to kinetic mastery. Auto-cycling, or pick a frame.
How it starts
Not with a retainer. With an Audit & Action Plan — a fixed ₹35,000 + GST — across every area where money leaks, not just this channel. You get a ranked list of what it is costing you and what each fix is worth. If it will not pay for itself, you hear that up front.
Then you either act on the list yourself, or we run the parts you want run. Monthly services have no minimum term. See exactly what you get and what it costs →
Related: AI & Automation · Business automation services · Websites · Virtual CFO & accounting
Common questions
How much does it cost to outsource accounting or payroll in India?
Less than staffing it, which is why the question gets asked. The more useful comparison is not agency fee against salary but total cost against total cost: salary plus statutory contributions, plus the software, plus the manager time spent checking the work, plus what it costs when the person leaves. Automated and supervised, the same function typically runs at a fraction of that. We will price your specific case rather than quote a band.
Is 75% believable, or is it a marketing number?
It is a typical figure, not a promise, and it is measured against hiring the same capability in India rather than against some theoretical baseline. Some functions save considerably more because they are almost entirely repetitive; a few save much less because they need judgement that should stay with a person. We tell you which is which before you commit, and if a function is not worth automating we say so.
What actually gets automated?
The repetitive parts: reports that get assembled by hand, data moved between systems, order and stock updates, first-line customer replies, reconciliation, chasing. What stays with people is judgement, negotiation and anything where being wrong is expensive. Anyone telling you the whole function disappears is selling you a demo rather than a system.
Do we have to make anyone redundant?
No, and most clients do not. The common outcome is that a team stops doing the work it resented and takes on the work it never had time for, and the next two hires never happen. That is where the saving actually shows up — in the headcount you did not need rather than the headcount you removed.
How long before the saving is real?
Weeks for the obvious things — reporting, data movement, routine replies. Longer where a process has to be corrected before it can be automated, which is common, because automating a broken process just produces the wrong answer faster. The Audit & Action Plan tells you which is which and what each one is worth before you spend anything on building.
What if we already tried automation and it did not stick?
Usually it was built for a demo rather than for a Tuesday. Automation fails when nobody owns it, when it breaks quietly, or when it was never wired into how the team actually works. We would rather automate three things that survive a year than thirty that impress in a meeting.
In more detail
What a business function really costs
A salary is the smallest part of the number. Add statutory contributions, the software the role needs, the desk and the equipment, the recruitment cost, the time a manager spends reviewing the output, and the months of reduced productivity every time somebody leaves and is replaced. For most back-office and operational functions in India, the true annual cost is well above the offered salary, and almost none of it appears in the line item anyone looks at.
Where the money actually goes, and why automation reaches it
The expensive part of most functions is not the difficult work. It is the volume: the report rebuilt every Monday, the data copied between two systems that do not talk, the stock file updated by hand, the same fifteen customer questions, the reconciliation nobody enjoys. That work is repetitive, rule-shaped and relentless, which is exactly what it is cheap to automate and expensive to staff. The judgement work — pricing, negotiation, the awkward customer, the decision that costs money if it is wrong — stays with people, and should.
Cost reduction that does not cost you capability
Cutting cost by removing capability is easy and usually gets paid back within the year in problems. The version worth doing removes the cost of the work while leaving the work done — and better done, because a system does not forget, does not get busy, and does not go on leave in your peak month. That is the test we would apply: after the change, is the number smaller and the business more capable? If a proposal cannot pass that, it is not worth doing.
Find out where the money is going first.
Before you spend more on this channel, find out which parts of it work.