India market entry, with one throat to choke
India rewards brands that arrive properly and punishes brands that arrive casually. The difference is rarely the product — it's whether someone on the ground actually owns your outcome. That is the service.
What you get
Sourcing from India, too
Half the international demand we see isn't about selling to India — it's about manufacturing and sourcing here. If that's your entry point, we verify factories in person, negotiate as your representative and manage supplier relationships on the ground. More on sourcing →
Start with the Scan.
One fixed-fee pass across the whole business — ₹75,000 + GST introductory, list ₹1,00,000 — with the findings ranked by what each one is worth. The fee credits in full against the two-month Deep Audit if you go deeper. Or tell the chat agent what's stuck; it reaches Ronnie directly.
See engagements & pricing →Common questions
What does entering the Indian market actually involve?
An entity or a route to market, the registrations your category demands, an import path, a distribution plan across online and offline, and somebody accountable on the ground. The sequence matters: get it wrong and you wait months for an approval you could have started earlier.
Do we need an Indian entity to sell here?
Not always. Depending on category and ambition you can go through an importer of record or a distributor. An entity gives you control and costs more; the right answer depends on how committed you are to the market.
How long does India market entry take?
Realistically three to nine months from decision to first sale, driven mostly by registrations rather than by commercial work. Categories needing CDSCO, FSSAI or BIS sit at the longer end.
What is the most common mistake?
Treating India as one market. Price sensitivity, channel mix and buying behaviour differ enormously between metros and smaller cities, and a plan built only for Mumbai and Delhi usually stalls.
In more detail
India market entry consulting, without the deck
Market entry consulting for India should end in a working channel, not a strategy document. That means the registrations done, an import route that clears customs, listings live where your buyer actually shops, distribution for offline if the category needs it, and a monthly picture of what the market is returning.
Why manufacturing and sourcing is often the real entry point
Many international businesses looking at India are not trying to sell here at all: they want to make or buy here. That is a different project, with factory verification, quality control and export logistics at its centre. It is worth being clear which one you are doing before anyone builds a plan.