AlphamotionALPHAMOTION · MUMBAI
QUICK COMMERCE · BLINKIT · ZEPTO · INSTAMART

Onboarded to quick commerce.
And actually selling.

Quick commerce is the fastest-growing way India buys, and the hardest channel to get into. It is not an application form — it is relationship-led and margin-led. Most brands apply, hear nothing, and assume they were rejected.

Start with a Scan — ₹75,000 → Talk to us

Applying is not onboarding

There is no queue to join. Terms are negotiated, margin expectations are real, and a catalogue that works on your own store will not pass. Then the harder part starts: in ten-minute delivery, going out of stock does not just cost the sale, it costs your position — and getting it back is slower than losing it.

Faster than building the team, and typically 65% or more below the cost of staffing it — because AI does the volume work and we review every line of it. Measured against hiring the same capability in India. Typical, not guaranteed — some functions save considerably more, a few save less, and we tell you which before you commit.

Who this is for

TRYING TO GET ON

You applied and nothing happened.

  • No response, no reason given, no contact
  • Margin ask that makes the channel look impossible
  • Catalogue and pack sizes that do not fit the format
  • No idea what terms are normal
ON, BUT NOT MOVING

Live in a few dark stores and stuck there.

  • Listed in a handful of locations and no more
  • Out of stock more often than not
  • Losing to a competitor who is simply always available
  • No view of what the channel actually earns you

What we run

OnboardingThe right contact and terms that survive their margin ask.
Catalogue & pack strategyBuilt for the format — sizes, bundles and price points that work.
AvailabilityThe thing that decides rank in ten-minute delivery.
Dark-store expansionFrom a few locations to the cities that matter.
Pricing & marginWhat the channel costs you, honestly, before you scale it.
PerformanceOne view across Blinkit, Zepto and Instamart together.

How it starts

Not with a retainer. With a Scan — two weeks, ₹75,000 — across every area where money leaks, not just this channel. You get a ranked list of what it is costing you and what each fix is worth. If it will not pay for itself, you hear that inside the first two weeks.

Then you either act on the list yourself, or we run the parts you want run. No lock-in either way. See exactly what you get and what it costs →

Related: Marketplace management · Flipkart account management · Fulfilment & 3PL

Common questions

How do brands get onto Blinkit, Zepto or Instamart?

Not through a form. Onboarding is relationship-led and margin-led: the right contact, terms both sides can live with, and a catalogue built to what the platform accepts. Most brands apply, hear nothing, and assume they were rejected when in fact nobody ever picked it up.

What margin do quick commerce platforms expect?

It varies by category and by how much the platform wants your brand, and it is genuinely negotiable. What matters more is knowing your landed cost properly before you agree, because a margin that looks survivable on gross price often is not once returns and fulfilment are counted.

How long does quick commerce onboarding take?

Typically six to ten weeks from first contact to live in the first dark stores, assuming catalogue and compliance are ready. It takes longer when registrations or pack declarations still need doing.

Do we need different pack sizes for quick commerce?

Usually yes. The format rewards single-serve and smaller packs at price points that suit an instant purchase. Listing a standard retail pack unchanged is one of the most common reasons a quick commerce launch underperforms.

Why does availability matter so much in quick commerce?

In ten-minute delivery, out of stock does not just cost that sale, it costs your position in the app, and a competitor takes it. Availability is the single biggest operational lever in the channel.

Can you run Blinkit, Zepto and Instamart together?

Yes, and it should be one view rather than three. Managed separately you cannot see which platform actually earns you money, because the economics differ enough that gross sales tell you almost nothing.

In more detail

What a quick commerce agency actually does

A quick commerce agency handles the parts of Blinkit, Zepto and Instamart a brand cannot do from the outside: getting onboarded at all, negotiating terms that leave a margin, building a catalogue and pack strategy suited to instant delivery, holding availability across dark stores, and expanding city by city once the format is proven. It is closer to distribution than to ecommerce, and it rewards operational discipline over marketing spend.

Why quick commerce is the fastest growing channel in India

Ten-minute delivery changed what an impulse purchase means. Categories that used to depend on a weekly shop, including snacks, personal care, beauty and small electronics, now sell on immediacy. For brands this is the channel where being present at the moment of intent matters more than being cheapest, and where being out of stock is more expensive than being expensive.

Getting the economics right before you scale

The mistake is scaling a quick commerce listing before knowing what it earns. Between platform margin, fulfilment into dark stores, and the pack sizes the format demands, a product can sell well and still lose money. We work out the landed cost and the contribution per pack first, and only then push for more locations. If the numbers do not work, that is worth knowing in week two rather than after a year of volume.

Find out where the money is going first.

Before you spend more on this channel, spend two weeks finding out which parts of it work.

See pricing →